Monday, November 23, 2009

Converse (PRODUCT)RED Leather Jacket Chuck Taylor


Converse continues its (PRODUCT)RED campaign with the unveiling of its Leather Jacket Chuck Taylor All Star, making an official debut on December 1st via The (RED) Store locations in New York, San Francisco and London. Made up of a patchwork of motorcycle jacket inspired red leather, the shoe comes complete with a quilted lining, heavy-duty zips and snaps and a leather rand with clean embossed detailing. The shoe is available in a high-top, red leather version and launches globally at temporary locations of The (RED) Store in New York City, San Francisco and London on World AIDS Day, December 1st, as well as Converse.com and select retailers globally. The kicks will retail for $200 USD and will be available in unisex sizing.

Ten percent of the net wholesale price of the shoe will go to The Global Fund help eliminate AIDS in Africa, giving consumers an opportunity to become agents of change. The overall goal is to raise overall awareness of the issue and generate money to support Global Fund financed AIDS grants in Africa, the region hardest hit with this pandemic. To date, (RED) partners, including Converse, have generated more than $135 million for the Global Fund and this money has supported programs that have reached more than four million people affected by HIV in Africa. More pics after the jump.




Click the pic[s] for a larger view.

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